Though its vast arena as large as the real world, we have identified and gathered expertise in many of the prominent marketing tools and methods, good enough to lead you through 2015.

Since internet marketing is a term generally applied to all efforts made to increase brand image and market share, opinion formation, product launches, viral marketing, paid advertising campaigns, review and feedback management, social media and many more, we have narrowed down few that helps Small and Medium businesses and corporate similarly

  • 1
    Search engine optimization

    We keep up, understand and evolve with search engines as their interest in serving their customers changes. We give up those methods don't work, take up new requirements, formulate new strategies as search engine requires and evolve with them.

    Long gone Meta tags, keyword stuffing and link farms are not a part of our strategy, we believe in data offered by customers upon viewing a website – your customers like it, search engines do. We depend heavily on behavioral data analysis from different analytical tools to identify what customers love about and website and optimize it for them.

    Some of the things we concentrate for a long term well optimized website are reduction in bounce rate, fast loading pages, relevant content, increase in rate of returning visitors, increase the visits from targeted demography and content updates. We stress enough on creating valuable links from credible websites that deal in similar interests, social media and review sites. We understand and advise clients on the importance of other marketing activities that initiate goodwill for the enterprise to boost the traffic for relevant search terms.

  • 2
    Social media optimization

    • Social media is the talk of the day. We understand the impact of Facebook, Twitter, Pinterest, Tumblr, Google plus, Myspace, Youtube as horizontal social media platforms and vertical ones such as Linkedin, Polyvore and many other vertical portals.

      We can't stress enough on the importance of social media platforms even over search engines as most of them have become an essential part of the lives of many.

      Today's customers even exhibit a psychological lenience on social media platforms to make their decisions as they are influenced by the choices of their friends, co workers, family and multitudes of brands. An enterprise that has not tapped well into social media platforms are loosing their competitive advantage.

      How Uniware can help?
      The strategy

      Get your customers in your circle and they are yours. We tap into the powers of social media platforms to engage customers 24/7.

      We will
      1
      Identify the target market
      2
      Develop ways to attract the targeted customers to your social media presence
      3
      Run experiments & convert
      4
      Achieve the required base of customers on social
      5
      Engage the visitors through dialogues, fun and timely interaction.media
  • 3
    Paid online advertising

    Social media is the talk of the day. We understand the impact of Facebook, Twitter, Pinterest, Tumblr, Google plus, Myspace, Youtube as horizontal social media platforms and vertical ones such as Linkedin, Polyvore and many other vertical portals.

    We can't stress enough on the importance of social media platforms even over search engines as most of them have become an essential part of the lives of many.

    Today's customers even exhibit a psychological lenience on social media platforms to make their decisions as they are influenced by the choices of their friends, co workers, family and multitudes of brands. An enterprise that has not tapped well into social media platforms are loosing their competitive advantage.

    Our strategy on paid advertising is defined by the requirements of our customers, some of the important conversion parameters are
    1
    Immediate sales
    2
    Sales leads
    3
    Market share
    4
    Brand recognition
    5
    Product launches
    6
    New versions
    7
    Market entry
    8
    Creating subconscious impressions

    We act on behalf of both publishers and advertisers. Whether you want to advertise on other sites and bring traffic to your site or you run ads on your site and earn – we have the expertise to set and manage both.

    Paid advertising we operate mainly includes paid search engine ads and affiliate networks. Though we do not own any affiliate networks, we have exclusive relations with many relevant website owners and companies locally, nationally and internationally.

    Some of the popular paid advertising campaigns and earning options we handle are
    1
    Google Adwords
    2
    Google AdSense
    3
    Paid ads on websites of local enterprises
    4
    Paid ads on different online portals
    5
    Affiliate networks
  • 4
    Reviews and feedback management

    Convergence is a hidden mantra in case of a customer, he no longer just makes a purchase and be contempt with whatever he gets, rather each customer likes to be an informed buyer whether it's a product, service or even a charity.

    The customer converge his knowledge from various online locations such as review websites, portals, social media, feedback sites, complaint sites and even from individual bloggers.

    It is vital for a business to have feedback on many of these platforms and ensure that they are positive. Nowadays, it's not just sufficient to have great product, service or capability but it's a must to manage what people talk about it.

    If your product or service gets a negative feedback, it goes viral faster than a positive feedback. Take the classic examples of contaminated food in restaurants or rooms in hotels.

    Its double side sword – if you don't have feedback, you don't exist, if you have it must be positive.

    How Uniware can help?
    1
    We create and manage your profiles on various portals and intimate upon questions and feedback
    2
    We mange feedback on social media and initiate talk
    3
    The client manages feedback on important business aspects
    4
    We stay away from controversy or as client requires manage it.
    5
    We encourage your customers to leave feedback and use it for viral marketing purposes which enhance your search engine rankings
    6
    We identify and manage relationships with prominent bloggers in your industry.
  • 5
    Viral marketing

    • Viral is the buzzword of today's savvy marketers, but quite difficult to achieve. It requires a lot of experience in your field and public relations efficiency.

      Some of the popular paid advertising campaigns and earning options we handle are
      1
      An image
      2
      A game
      3
      A video
      4
      An activity that supports or oppose
      5
      An effort to save or kill
      6
      A contest
      7
      A comparison
      It may do the following
      1
      It ignites creativity
      2
      It appreciates a wonder
      3
      Its so funny
      4
      Its requires joining a part
      5
      Its identification with a group or opposing one
      6
      Its becoming a fan

      Viral is the buzzword of today's savvy marketers, but quite difficult to achieve. It requires a lot of experience in your field and public relations efficiency.

      At uniware, we love to create viral ideas, spread it, manage it and make it a part of your brand.

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